Google is like that one friend who constantly changes their plans, and you have to keep up if you want to stay in the loop. Their algorithm is a complex mix of factors designed to rank pages by relevance in search results. While many of these updates might fly under the radar, some can shake things up significantly, so it's crucial for website owners to stay in the know.
Last year, 2024 saw 8 major updates. All of these updates aimed to curb spammy content that tries to game the system. So, what does this mean for businesses trying to climb the search rankings? Let’s dive in!
Decoding Google's Updates for Your Website
Google uses a framework called E-E-A-T, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Think of it as the qualities you'd want in a good dinner guest. Expertise is like knowing which fork to use for the salad, experience is having actually been to a fancy dinner, authoritativeness is being the person everyone turns to for advice on table manners, and trustworthiness is not being the one who double-dips.
In 2024, Google has put more weight on Experience. They’re now giving a gold star to content from people who have real-world experience in the topic. For example, a blog post about financial strategies written by a seasoned expert will get more love from Google than one written by someone whose closest experience with finance is counting Monopoly money.
The Role of AI in Content Creation
AI-generated content can be helpful, but it might lack the depth or originality needed to impress Google. If you’re using AI, make sure to give it a human touch. Review and enhance it with insights and perspectives that only a real person can provide. This helps keep your content aligned with those high E-E-A-T standards.
How We Help Businesses Stay Ahead
We can be your SEO sherpas, guiding you through the ever-changing landscape of Google’s algorithm. Our team stays up to date with the latest updates, ensuring your website is always optimised for success. Here’s how we do it:
We craft content that shows off your business’s expertise and experience, helping to build authority and trust. Our designs are all about creating a smooth, user-friendly experience—think fast loading times and mobile responsiveness, because no one likes waiting around. Plus, we keep your site updated regularly to make sure it stays in Google’s good graces.
Keeping Up with Google’s Changes
Google’s 2024 updates have made one thing clear: high-quality, relevant content is king. By focusing on E-E-A-T and using AI wisely, businesses can boost their search rankings and make sure their websites are delivering valuable, trustworthy information to visitors.
Want to know more about how we can help optimise your website? Give us a shout! We’re here to make sure your site stays ahead in the wild world of SEO.